Unfortunately, the international toy fair in Nuremberg has not yet taken place this year. But we have a lot of novelties. Contact us for a virtual meeting!


On April 25th and 26th, a toy fair should finally take place again in Milan: TOYS MILANO
Joy Toy will exhibit there.
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for little princesses from a real princess

Joy Toy is happy about the cooperation with Princess Maja von Hohenzollern.
Princess Maja von Hohenzollern is a real princess who loves to design real and special princess toys for little girls. With her "Princess Heart Order" and the "Heart Order Pets", she makes an important statement for the appreciation of girls and for love for the environment and animals.

Hello Kitty is back

Our new Hello Kitty line is ready. New to Joy Toy: Hello Kitty. The most famous cat of the world and his friends are ready for their come back. There will be new content and new products in 2021!
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